Customer Lifetime Value (LTV)

Categories:

Marketing

| Contributor:

Hoang Truong

Tags:

Technology

Information age

Definition

Customer lifetime value represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime.

Example

Jim spent $6 and Billy spent $15 so Billy is the kind of customer we care about. But after measuring for CLV, you may find that Jim makes multiple purchases a month, while Billy is never seen again.

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Customer Lifetime Value (LTV)

Definition

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