Active Users

Categories:

Enterprise technology

Marketing

| Contributor:

Hoang Truong

Tags:

Technology

Business Process

Definition

Active users is a measurement metric that quantifying the number of active interactions from visitors within a relevant range of time

Example

Logging in to Facebook, visiting Facebook on an already logged in account, using their Messenger app, sharing content, and even reacting to content on a third-party website are great examples of interactions that can define an active user.

Video

Visualization(click to expand)

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Active Users

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Example

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